eMarket2 are pioneers in Pan-european sales lead generation for the Complex or Big Company sale, using email & online marketing, telemarketing, webinar campaigns and database programs. They have developed successful lead-generation campaigns and strategies for B2B organisations in many different industries, including technology, finance, science, health care, telecoms, insurance and publishing. eMarket2's monthly newsletter, Down2Earth, provides marketeers with Best Practice Tips, Tricks and Agency Secrets on eMail & Online Marketing, Telemarketing, and Lead Generation for the Complex or Big Company sale. In an efforts to add visual appeal to their eNewsletter and differentiate their services from their competition, Emarket2 enlisted DreamType to serve personalized images into their emails on a regular basis. eMarket2's historical click-through rate on their Down-2-Earth Newsletter was 1.75%. After inserting DreamType images personalized with the recipient's first name, the average click-through rates jumped to 5.7%, over 3 times higher than their previous click-through average on similar emails.